POCATELLO, ID (May 12, 2014) - The BlueRibbon Coalition, following member demand, recently launched its new quarterly publication, descriptively titled "The BlueRibbon Coalition UPDATE." This small newsletter is only the first step in BRC's efforts to address the desire of many of its members for a physical method of communication, as opposed to the many electronic methods now available.
"It has [long] been a goal of mine to see to the return of printed BRC media," said BRC President, John Parrinello, "I have asked our marketing committee and staff to get our members such a publication sooner rather than later."
Parrinello, known to friends and associates as simply "JP," is not the only one who has advocated a return of physical correspondence with members. Many on BRC's Board of Directors and staff have sought it almost since the moment the BlueRibbon Magazine's last hard-copy issue was printed. The timing has simply not been right...until now.
"BRC is on top of the communications game," said Del Albright, BRC Director of Operations. "From social networks to hands-on meetings to printed media...we are reaching out in all forms to ensure our members and supporters know who we are, what we do, and what role they play in saving our sports and our trails."
Years ago, BRC made the switch to being wholly digital, choosing to focus its funding primarily on the battle to protect recreational access rather than trying to be a publisher. Its communication focus was switched to the many faces of the internet, including the emerging powerhouse of social media. At the time, it turned out to be a smart decision. It put BRC ahead of the curve in digital communication and turned the organization's ability to share urgent communications from a snail's crawl, taking weeks for each issue, to a series of rapid fire advocacy efforts that put people into the meetings that needed attending and put comment letters into the mail that needed writing. The new online tools allowed organizational speed that had previously been undreamt of.
But while these efforts were a huge success, more and more BRC was hearing from its members and supporters that physical media was also needed, as a vital connection with its membership if nothing else. BRC listened, as it will always listen.
"In the end," said BRC's publications editor Michael Patty, "the BlueRibbon Coalition IS its members. What they want is what we want. Sometimes it takes a little time to get these goals in place, but we are always attentive to what our members have to say."
The "BRC UPDATE" is only the first step in this direction, as the publication itself outlines. More is in the works. To make sure that it is all done right, and that vital dollars continue to flow to BRC's efforts at protecting recreational access and are not diverted too heavily to publishing physical media, these first efforts have been kept small and inexpensive. Future plans for larger efforts in this arena are being planned around sponsor funding so as not to impact the organization's continued success at fighting for the recreation rights of its members and supporters. Stay tuned for further developments!
BRC will also continue to provide and expand its digital communications and outreach programs. Such efforts remain a very important set of tools in the arsenal of access protection advocacy and BRC has no plans to abandon them.
Plans are also in place to include the ability of members and supporters to "opt-out" of receiving physical publications if digital communication is preferred.
The BlueRibbon Coalition (BRC) is a national non-profit organization that champions responsible recreation and encourages a strong conservation ethic and individual stewardship, while providing leadership in efforts to keep outdoor recreation alive and well -- all sports; all trails. With members in all 50 states, BRC is focused on building enthusiast involvement with organizational efforts through membership, outreach, education and collaboration among recreationists. 1-800-BLUERIB - www.BlueRibbonCoalition.Org.