Magazine Empire Supports BRC: Source Interlink launches co-op outreach with BFGoodrich Tires

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October 21, 2009 6:00 AM
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Jerry Sparkman stands beside his new set of 37" KM2 BFGs.

POCATELLO, ID (October 21) — BlueRibbon Coalition (BRC) announced today a major partnership with Source Interlink, one of the largest publishers of magazines and online content for enthusiast audiences, reaching off-road readers around the country. Source Interlink and BRC are working cooperatively on informational ads promoting BRC and our mission of protecting responsible recreation. Ads will be placed in numerous magazines, including Four Wheeler, JP Magazine, 4Wheel Drive and Sport Utility, Off-Road, and 4Wheel & Off-Road.

Source Interlink and BFGoodrich Tires combined resources to give one randomly-selected lucky winner a set of awesome off-road tires just for being a member of BlueRibbon Coalition and being in the game of keeping trails open. Jerry Sparkman of Gilroy won a beautiful set of 37" KM2 BFGs. Source Interlink plans to expand this membership incentive with other tire manufacturers as well.

"We are staunch supporters of keeping our trails open and our sports alive," said Jeff Nasi, Source Interlink Group Publisher. "BlueRibbon Coalition members are the national grassroots champions and we are proud to do our part to encourage more folks to join up and help save trails," Jeff added.

"This support from Source Interlink and all these great off-road magazines is a huge opportunity to educate the recreating public about protecting recreation," said Greg Mumm, Executive Director of BRC. "When it comes to the stewardship of our public lands, we promise to be in the forefront, working with our partners like Source Interlink and BFGoodrich Tires to ensure the continued responsible use of our public lands for outdoor recreation," he concluded.

BRC's website (www.sharetrails.org) is a powerful force in educating the American public in all forms of outdoor recreation, and the BRC leadership is committed to empowering members to stay in the game.

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More information about Source Interlink can be found at www.sourceinterlink.com

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The BlueRibbon Coalition is a national (non-profit) trail-saving group that represents over 600,000 recreationists nationwide The Combined Federal Campaign (CFC) season is beginning. Federal employees, please mark BlueRibbon Coalition and Check #11402 on your CFC pledge form to support our efforts to protect your access. Join us at 1-800-258-3742 http://www.sharetrails.org

April 9, 2014 12:57 PM

RENO, NV (April 9, 2014). Lockett Shows produce the Reno Off-Road Motorsports Expo every year in Reno, NV and this year they rocked the charts with a very generous donation to BRC. Al and Shirley Lockett, owners and show producers of Lockett Shows (http://www.lockettshows.com/) are involved in many promotions, but they are especially fond of the Off-Road Motorsports show because they also love motorsports like four-wheeling.

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April 7, 2014 11:34 AM

POCATELLO, ID (April 7, 2014) -- Ian Johnson, noted TV star, four-wheeler, builder of the Xtreme Two-car Garage Rock Crawler, host of Xtreme Off Road, and family man, supports landuse and keeping our trails open nationwide.  BRC is proud to have Ian on our team and in the landuse game.

"I've known Del Albright and BRC folks for years, and there is no denying that without this kind of super effort, our trails would be all but gone," said Ian.

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April 4, 2014 12:37 PM
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SAN FRANCISCO, CA (April 4, 2014) - Recreational visitors observing a fine flaky substance this morning at the Imperial Sand Dunes Recreation Area (ISDRA) will be pleased to hear it is not snow but judicial manna. Barely a month following argument, U.S. District Judge Susan Illston of the U.S. Northern District Court of California yesterday issued a long-awaited decision on the 2013 ISDRA management plan, ruling almost entirely on the side of the Bureau of Land Management (BLM), U.S.

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